Local search is already important to most every business, especially those who are geographically challenged (read: your customers share an area code with you) or who have set up shop in a tourist destination.
Local search results often appear above organic results, giving you another chance to increase your online visibility.
Further, as more of us carry smart phones and other mobile devices, performing searches as we're on-the-go, local search will only gain in importance.
Don't be caught playing catch up: learn the techniques to improve your rankings in local search. Or, as we say in this month's flyte log, Local Search: Get Listed, Get Business.