For those living in or near southern Maine who are looking to learn more about using Internet Marketing to grow your business, you may be in luck.
I’ll be teaching a 4 class course on Web Marketing for Entrepreneurs and Small Business at the University of Southern Maine. I’ve taught this course a few times before, and it continues to evolve. This time around there will be more time given to social media and how you can use it to leverage your brand and connect with prospects and customers. We’ll look at YouTube, Flickr, Facebook, Twitter, MySpace and more.
As in the past, we’ll also spend time on what I consider the building blocks of Web marketing:
- Search Engine Optimization: how to improve your search engine visibility through keyword rich content and incoming links.
- Business Blogs: how a blog can increase visibility, improve rankings, and establish you as an expert.
- Email Marketing: how to build a subscriber base in a world that has too many ezines already.
And we’ll look at traffic reports (analytics), podcasting, and building a Web site that converts prospects into customers.
Dates & Times: 4 Mondays, November 10-December 1, 6-8 p.m.
(8 contact hours/ 0.8 CEUs)
Place: Abromson Center, 88 Bedford Street, USM Portland campus (directions)