When flyte launches a Web site for a client we usually configure a copy of Google Analytics so that the client can get accurate reports on how his or her site is performing.
However, as friendly as Google Analytics (GA) seems to us, some of our clients feel overwhelmed by the sheer amount of information and reports it generates, or just don’t know how to get started with it.
To help solve this problem this month’s flyte log is entitled The Beginner’s Guide to Google Analytics. It reviews the dashboard, looks at a few of the most important reports, and has click-em-and-they-grow screen captures of each report we discuss. If you have Google Analytics installed–or even if you don’t…yet–this is a great place to start learning about all the tools GA can offer you.
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