My name is Rich Brooks. You may remember me from such get rich quick schemes as “Rank #1 At Google for Every Word Ever…Today!” and “Make Money While You Shower and Other Ways to Get Rich with a Webcam.”
I’m not just the president of flyte, I’m a member. Whatever the hell that means.
Obviously, I’m not the voice of reason.
While Nicki documents her ascent up the learning curve, I’ll be throwing in some of my own .02 on search engine marketing…some of it will be fresh, some repurposed from our flyte blog. My personal belief is that although search engine marketing is the sexiest part of Web marketing, it needs to be part of a bigger strategy we call “holistic Web marketing.” That includes:
- Attraction: Getting qualified visitors to your site through search, blogs, podcasts, links, traditional media and more.
- Retention: Keeping the communication going even after the visitor has left the site through email marketing and RSS.
- Conversion: Getting the sale, or getting the visitor to take the next step towards the sale.
- Measurement: Use Google Analytics or a similar tool to measure where people are coming from, how they’re finding you, what they’re doing on your site, and how you can improve what you’re doing.
Well, I gotta get back to work now. Those mines aren’t going to sweep themselves.