Can Links Help Your Search Engine Visibility?

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    http://www.flyteblog.com/flyte/2008/04/can-links-help.html
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Rich,

I read somewhere that links help your search engine visibility. I’ve created plenty of links from my site, but I’m not noticing any better search engine results or increased traffic. What gives?

–Linking in Lisbon

Dear Linking,

Incoming links have a great impact on your search engine visibility, but not outgoing
links. The links on your home page (and other places) to offsite
resources and professional organizations you belong to are only
directing potential away from you.

Your goal is to develop quality, incoming, non-reciprocal links. By
that I mean trading links with another site where they link to you and
you link to them has little to no search engine benefit…although it
does have other benefits.

Here are some quick ideas for getting these prized incoming links:

  • Professional organizations, such as your local chamber of commerce.
  • Quality directories, such as Yahoo or DMOZ. Many of these directories have one-time or annual fees for the review of your site.
  • Create content worth linking to, such as how-to’s, quality articles, and movies on your site.

Last year there was a big movement to buy links from other sites;
Google now frowns on this practice and punishes both the buyer and
seller of these links. In short: don’t pay for links with the exception
of the review fee associated with many directories.

If you’d like to learn more about search engines or how to build
more traffic at your Web site you may be interested in these upcoming
Web marketing seminars:

The seminar requires registration, so register now!

If you’re interested in learning some more tips on developing quality incoming links, check out my article Boost Your Search Engine Rank: Proven Methods to Increase Incoming Links.

Rich Brooks
It’s All About the Links

  • http://www.hallme.com Fred

    Rich,

    Thanks for bringing up this important and often neglected topic. One thing I'd respectfully disagree with is that "trading links with another site where they link to you and you link to them" will ALWAYS result in "little to no search engine benefit."

    Yes, the traditional Joeswebsite.com/links.htm with 10,000 links to sites all over the place linked to from YOUR /links.htm page with 10,000 links is not doing you, the internet, or your search rankings any favors. But there are times when links can be "reciprocal" without being a hack.

    For example, I link to an article that you write I happen to find really informative, and then later on your link to a different one of mine. "Reciprocal," since we do both link to each other, but not as obvious as having two pages both with tons of links linking to each other.

    I can't believe that Google indiscriminately equates all reciprocal links on the same playing field. I think if biz owners focus on developing high-quality, relevant links to and from their site, they'll generally be in the right direction.

    Thoughts?

    Fred
    SEO Vision/SEO Audio
    http://www.hallme.com/blog

  • http://www.hallme.com Fred

    Rich,

    Thanks for bringing up this important and often neglected topic. One thing I'd respectfully disagree with is that "trading links with another site where they link to you and you link to them" will ALWAYS result in "little to no search engine benefit."

    Yes, the traditional Joeswebsite.com/links.htm with 10,000 links to sites all over the place linked to from YOUR /links.htm page with 10,000 links is not doing you, the internet, or your search rankings any favors. But there are times when links can be "reciprocal" without being a hack.

    For example, I link to an article that you write I happen to find really informative, and then later on your link to a different one of mine. "Reciprocal," since we do both link to each other, but not as obvious as having two pages both with tons of links linking to each other.

    I can't believe that Google indiscriminately equates all reciprocal links on the same playing field. I think if biz owners focus on developing high-quality, relevant links to and from their site, they'll generally be in the right direction.

    Thoughts?

    Fred
    SEO Vision/SEO Audio
    http://www.hallme.com/blog