The Value / Cost of a Business Blog

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If you’re a small business owner or entrepreneur you should be asking the question: should I blog?

While I’m a big proponent of blogging, I don’t believe that any marketing campaign is right for all businesses or all people.

There’s a value vs. cost equation that only you can answer. Will the time and effort you put into blogging be returned in business gained? Can the time you spend on blogging be better spent elsewhere? How can you measure success with blogging?

The Costs of Blogging:

  • Time. That’s the big one. Especially when you get started you need to carve out time every week to post multiple times. I also recommend budgeting time for reading and commenting on other blogs. While there’s no hard and fast rule on this, you might want to budget 2 – 4 hours/week for the first 1 – 2 months.
  • Stress. I’ve had those weeks where I can’t figure out what I’m going to blog about. Or I look back and realize I only put up one or two good, non-self-serving posts in a month. Sometimes it can feel like just another thing on your plate.
  • Money. This isn’t a big one. Blogging is an extremely affordable marketing campaign. If you can’t afford a TypePad or WordPress blog you’ve probably got bigger problems.

The Value of Blogging:

  • Establishes Your Expertise. People are always searching for help on the Internet. As I look at my flyte blog stats I can see that people have found me while searching on "business blog ppt," "why can’t I find myself on Google," and "hardware and software for creating podcasts" among hundreds of others each day. If you’ve written a blog post that answers their question, they’re more likely to listen to what you have to say.
  • Increases Your Search Engine Visibility. See above. Every blog post is a new Web page ready to be indexed by the search engines.
  • Warms / Generates Online Leads. I have set up some Google Analytic Goals that helps me determine which traffic converts at the highest rate. My flyte blog and my Internet Marketing 101 blog consistently convert at the highest rates.
  • Leads the Media to Your Door. I’ve been interviewed by local newscasts, local newspapers, and national magazines (Inc. and BusinessWeek Small Biz) for different stories. Almost always it’s because they were doing research for a story and found my blog.

Whether blogging is right for you is a decision you have to make on your own. Luckily, you can get started pretty easily. Unfortunately, so can your competition.

Rich Brooks
Business Blog Consultant

  • http://www.TheBabyBoomerEntrepreneur.com Andrea J. Stenberg

    Rich,

    I agree that making a decision to blog is a tough one. I just recently started blogging (www.TheBabyBoomerEntrepreneur.com). I knew about blogs and had considered them in the past but I wasn't convinced they were a viable marketing tool until recently.

    The hardest part is creating regular content – and I'm a writer!

    I you're going to blog for your business, you need to commit fully to the project. Occasional posts every few weeks or months does you no good.

    Andrea Stenberg

  • http://www.TheBabyBoomerEntrepreneur.com Andrea J. Stenberg

    Rich,

    I agree that making a decision to blog is a tough one. I just recently started blogging (www.TheBabyBoomerEntrepreneur.com). I knew about blogs and had considered them in the past but I wasn't convinced they were a viable marketing tool until recently.

    The hardest part is creating regular content – and I'm a writer!

    I you're going to blog for your business, you need to commit fully to the project. Occasional posts every few weeks or months does you no good.

    Andrea Stenberg

  • http://www.AfterTheLaunch.com Shama Hyder

    Rich,

    Currently we get 100% of our clients through the blog. It is hands down one of the best decisions we ever made.

  • http://www.AfterTheLaunch.com Shama Hyder

    Rich,

    Currently we get 100% of our clients through the blog. It is hands down one of the best decisions we ever made.

  • http://www.titlesuccess.com Shane Kane – TitleSuccess.com

    As someone who has recently launched a blog I can tell you that it is a tremendous amount of work. But it has also been very gratifying. My blog has allowed me to reach people that I otherwise might not of.

    I look forward to seeing what doors blogging will open for me.

  • http://www.titlesuccess.com Shane Kane – TitleSuccess.com

    As someone who has recently launched a blog I can tell you that it is a tremendous amount of work. But it has also been very gratifying. My blog has allowed me to reach people that I otherwise might not of.

    I look forward to seeing what doors blogging will open for me.

  • http://www.tucsonseosolutions.com geri

    We recommend to all our clients that they will need to constantly be updating their website to maintain the search ranking the SEO will produce. The first option recommended is placing my friend, the blog, on their website.
    Then they should actually develop it.

  • http://www.tucsonseosolutions.com geri

    We recommend to all our clients that they will need to constantly be updating their website to maintain the search ranking the SEO will produce. The first option recommended is placing my friend, the blog, on their website.
    Then they should actually develop it.

  • http://www.deswalsh.com Des Walsh

    A neat summary of the issues and good to have the cost stuff upfront. Time is indeed the big one. There are ways of streamlining the process but so far no one has invented a way of blogging in any real, personal way that doesn't require a serious commitment of time. I see it as an investment and for me it has been a very rewarding one.

  • http://www.deswalsh.com Des Walsh

    A neat summary of the issues and good to have the cost stuff upfront. Time is indeed the big one. There are ways of streamlining the process but so far no one has invented a way of blogging in any real, personal way that doesn't require a serious commitment of time. I see it as an investment and for me it has been a very rewarding one.

  • http://www.antonshomedealsolution.com Anton Winkler

    I do agree that the blog is a great solution for starters to spread out there words on the internet and use it as there advertising campaign.
    Even if it is hard to write something in your own words, because everything in life and also in business needs practice.But as posting doesn't cost you a dime it is worth trying it. I always tell the people everyone had to start somehow and why not with a blog.

  • http://www.antonshomedealsolution.com Anton Winkler

    I do agree that the blog is a great solution for starters to spread out there words on the internet and use it as there advertising campaign.
    Even if it is hard to write something in your own words, because everything in life and also in business needs practice.But as posting doesn't cost you a dime it is worth trying it. I always tell the people everyone had to start somehow and why not with a blog.

  • http://www.bloglifetime.com/ Jesmi

    I agree with this informations. I can get started pretty easily. Unfortunately, so can our competition.

  • http://www.bloglifetime.com/ Jesmi

    I agree with this informations. I can get started pretty easily. Unfortunately, so can our competition.