Today I got an email from Dario R. Franceschi, firstname.lastname@example.org, to let me know about a fully leased NNN Retail/Office building for sale in Las Vegas.
I’m not in the market.
At the bottom of the email was the following haughty phrase:
Under Bill(s) 1618 TITLE III by the 105 US Congress, per Section 301, Paragraph(a)(2)of S. 1618, a letter cannot be considered Spam if the sender includes contact information and a method of "removal".
That part of the law says that all "unsolicited commercial email" must require the name, physical address, phone number and the ability to unsubscribe. That’s not exactly the same as saying that the email I received cannot be considered spam.
I consider it spam. I’m sure just about everyone else who got it considered it spam. I certainly didn’t request it. I don’t know how Mr. Franceschi got my email. Maybe he bought a list. Maybe he harvested it off the Web. He certainly didn’t get it from me. We don’t have an "established business relationship."
If you’re tempted to buy a list, consider that there’s more to following the letter of the law. There’s the negative impact your email will have on hundreds or thousands of recipients. Especially if a few of them are bloggers.
There’s only one way to get a good list: build it yourself.