As I may have mentioned once or a hundred times, earlier this month I went to the Blogworld and New Media Expo in Las Vegas, presenting on a couple of panels.
One of the themes that ran throughout the conference was "social media" and how individuals and businesses are affecting and being affected by this phenomenon. In many ways, this is as profound a change in marketing as when the Web took off. It changes the way we communicate, socialize and perhaps transact online and off.
I don’t pretend to have all of the answers, but I’ve created a primer of what social media is, how to get started with it, and how you might utilize it for your business in "How to Use Social Media to Reach New Customers," this month’s featured article in flyte log, our monthly email newsletter. (Yes, I know it’s a couple weeks late…I’m blaming jet lag.)