Recently we launched Title Success, a new blog for Shane Kane, a title professional, to support his ebook, Successful Marketing Strategies for Today’s Title Companies.
A blog is a great way to promote an ebook or other deliverable for a service professional, like Shane. The blog increases his search engine visibility, establishes his expertise and credibility, and generates leads in his industry.
I read his ebook as a matter of course while working on the project…it’s a great resource. Although I’m not a title professional, there was a lot of great marketing advice on how to differentiate yourself, how to find the right kind of client, and how to avoid or even fire the wrong type of client! It’s exactly the kind of marketing advice I give my clients when working with them to develop their Web marketing campaigns. There was also a ton of industry specific advice for title companies.
We used TypePad to build the blog and to create a specialized landing page to sell the ebook. The landing page works like a direct sales letter…a very effective technique even on the Web. There’s no navigation on that page, so there’s less chance visitors will click away. This landing page also has an incoming link from the blog, plus Shane could run pay-per-click campaigns (or other ad campaigns) that deliver targeted leads to this page for conversion.
If you’re looking for ways to market your title business, check out TitleSuccess.com. If you’re looking to sell an ebook or other digital download, contact flyte today.