How to Optimize Your PDFs for the Search Engines

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For years I’ve been telling clients to take important information out of their PDFs and convert it into HTML. This was because although search engines can read PDFs, I’ve never felt their as search engine friendly as HTML docs.

Well, I was wrong. It just turns out there are some extra steps to take to make your PDFs more search engine friendly.

I still think that PDFs should be reserved for specific goals, such as when formatting needs to be unchangeable, or insanely long curriculum viteas that have lots of formatting and are interesting to a very select group.

However, if you are planning on adding PDFs to your site and you want to learn how to best optimize them, check out Eleven Tips for Optimizing PDFs for Search Engines over at Search Engine Land.

Rich Brooks
Learning Something New Every Day

  • http://www.internetmarketingmexico.com marketing en Internet

    Excellent tips for optimizing PDFs, I was wondering if the image names are also read and taken in count for better rankings in these type of documents ?

    Excellent Blog, Congrats!

  • http://www.internetmarketingmexico.com marketing en Internet

    Excellent tips for optimizing PDFs, I was wondering if the image names are also read and taken in count for better rankings in these type of documents ?

    Excellent Blog, Congrats!

  • http://www.365outsource.com/seo-outsourcing outsource SEO

    Image-based programs generally generate image-based pdfs. A quick way to test things is to try to select the text in your pdfs. If you can select the text (not as a box, but as individual words and letters), then you’re likely okay. Moreover, image optimization is still a question for most of us but we can always put separate description below the image.