A few months ago Constant Contact approached me about being a case study for other business partners. Apparently we had an insanely high conversion rate; getting people who signup for Constant Contact to move from the trial period to the paid service.
Personally, I think this is because we sell email marketing services to people who are already interested in doing business with us. We explain how email marketing can help them reach new prospects and stay in touch (and sell more to) current customers. We help with the setup, configuring their account, and making it work.
We’ve even developed our own Constant Content Intake Packet that helps clients customize their messaging to subscribers. Trust me, that makes a big difference.
Anyway, they finally published flyte’s Business Partner Case Study. (PDF, 292K.) It’s probably of more interest to other business partners than to you, but I think they did a good job. There are some good reasons why an email newsletter is helpful to small businesses. Still, it’s always weird seeing what you said in quotes.
If you’ve been trying to increase repeat traffic to your Web site, or want an inexpensive, effective tool to stay in front of customers, email marketing is worth a try out. You can use Constant Contact directly, or give flyte a call and we’ll walk you through the process.
Oh! I almost forgot. If you want to attend a seminar on email marketing, you’re in luck. We’re putting one on at flyte (Portland, Maine), on Wednesday, May 9th at noon – 1:30ish.