It pains me when we send out a client’s newsletter to a subscriber base of three people.
And two of the subscribers are from flyte.
And the client is the third.
Is there a critical mass of subscribers one needs before sending out an email newsletter? Although I doubt there’s a specific number that works for everyone, I question the value of sending out a newsletter to a readership of you and your mom.
At the same time, if you decide to wait until you have 20 (or 50 or 100) subscribers and it takes months to build up that list, some subscribers may have forgotten they subscribed to your list at all.
To kick start your subscriber base make sure that you offer compelling email bait; that should help you convert more Web site visitors into subscribers.
Another important tip is to archive all of your email newsletters onto your Web site. (This is more true if your ezine is more informational than strictly e-commerce.)
Once an email newsletter is sent it’s gone. If you archive it on your Web site, however, it’s available for all site visitors, no matter when they visit your site. Also, search engines can index it and drive more qualified traffic to your site.
And don’t forget to tease your latest newsletter from your home page as flyte does. This will also help get it indexed at the search engines quickly.