Before the job starts:
"I’m just going to take the content from the current site."
"This stuff is going to write itself."
"I expect to knock it out over the weekend. After all, this is my business."
After the job ends:
"That took twice as long as I thought it would."
"That reminded me of sitting in the dentist’s chair during the Novocaine shortage of ’94."
"You Web monkey bastards! You told me writing content was easy!"
No matter how much you love your job, no matter how passionate you are about what you do, writing content is going to be much more work then you think.
I had a prospect in here this morning who straight up said to me, "I know that writing content is going to be painful." He got it.
Writing content is a big pain. Since the content has to be written we can’t free the client from that pain (unless they want to hire a copywriter.)
However, we have put together a Content Intake Packet that leads clients step-by-step through the process of maximizing their content for readability, search engine optimization, and engagement. It doesn’t lessen the workload, but it makes it manageable.
I guess we’re in the pain management business.