Those of you who subscribe to our podcast, flytecast: web strategies for small business, may have noticed that it’s been a while since I last posted an episode. Originally I had planned (and promised) a new episode every two weeks.
It turns out I don’t really enjoy podcasting! As much as I like the sound of my own voice, I feel that I can get my ideas across better in writing. Plus, it’s easier to create links and illustrate my points via a Web site, blog and email newsletter.
Today, Wired News has a story called Podfading Takes Its Toll, with the idea being that despite the number of people jumping on the podcasting bandwagon, so many people are also jumping off.
The reasons vary, including lack of listenership, too much popularity (and expectations,) other priorities, no return on investment, and a lack of time.
While podcasting may differentiate yourself from your competition, it does require a lot of time and energy. Also, despite the buzz, you need to determine if your audience is listening to podcasts. Even if they are, would they be interested in listening to your podcasts?
I’m not quite ready to shut down flytecast. I’ve gotten a couple of leads from it, and $5/mo in hosting isn’t breaking the bank. However, my plan of bi-weekly episodes is out the window. Bottom line is that between a monthly email newsletter and regular blog posts, I don’t really have enough material for a podcast as well, unless I want to just start reading my monthly newsletters into a mic.
Instead, I’ll use it when I think an audio delivery is the best way of getting a message across. I have a couple of interviews set up to discuss marketing ideas for start-ups and how professional speakers can make the most of their Web site.
The interview format lends itself best to a podcast; plus, I can share the workload. In addition, interviewees can help with the promotion of the episode, drawing new listeners to the show.
How are other people dealing with podcast burnout?