The article, Using Keywords That Provide Solutions, covers topics that I’ve discussed with clients in the past, and bring up when I put on search engine marketing seminars.
First, ranking well for a keyword is not always a good thing, especially if no one out there is searching for your keyword! (Think sinking the eight-ball in the wrong pocket.)
Secondly, when you’re brainstorming keyphrases, consider terms that represent:
- problems your prospects are suffering from
- benefits your products or services offer
- competition your product or service competes against (although be careful of copyright laws!)
- outcomes your prospects want to achieve
There’s also some interesting ramblings from Jill as well in Should You Chase Algorithms?