Take the “Geddon” Out of Mobilegeddon


mobilegeddon-phone-bombYes, Mobilegeddon has arrived, it’s been here a few months now. Google now favors mobile-friendly sites versus non-mobile formatted sites. Your search engine rank has already been changed behind the scenes. It’s a wake up call, but it’s not too late.

If you have a mobile website design, then you’ve made your digital bomb shelter and have brushed off the ash of the aftermath. If not, then you need to read this NOW. Make your site mobile-friendly with a redesign or plugin option. There’s no reason left to not update it. It’s time to file the teeth of this Mobilegeddon monster for good.

Take a look at your site on a mobile device.

Navigate to www.yoursite.com on your phone, tablet, phablet, laptop, newton, Palm Pilot, 3DS, whatever. If your home page is truncated, cut off on the right, won’t load your fancy flash animation, has huge fonts, or fits the entire page into a 3 inch thumbnail, then your site isn’t mobile-friendly.

One easy way to clarify your site is or isn’t mobile-friendly is to use Google Developers’ Mobile-Friendly Test page. Go here and give it a try.  (more…)

Back to Basics: Your Business Website


Website BasicsSometimes we get too carried away about using the newest tool or distracted by some shiny new app. Sometimes we need to walk before we can run.
 
Hell, sometimes we just have to crawl.
 
To that end, I wanted to put together a series of blog posts about what you really need to succeed online. What are the basics that you need to cover to increase your online visibility, drive more qualified traffic, and generate more leads and business?
 
With this post, we’ll focus on the hub of you digital marketing: your website.
 

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What Are YouTube Cards and Why Are They The Future?


YouTube Cards

YouTube has recently released YouTube Cards, which allow viewers to interact with our videos, even on mobile devices.

This is actually pretty cool. I’ve been a fan of YouTube annotations, but the big Achilles heel has been that they don’t work on mobile, where a huge percentage of views happen. Now, YouTube is offering Cards, which do work on mobile.

While mobile web design is critically important to your small business, mobile doesn’t being and end with your website. You can also leverage online video and social media to engage your audience on mobile. 

I have plans to make my own video after I’ve got some experience to draw from, but for right now I’d like to share three videos about Cards from YouTube creators who I absolutely love: Caleb Wojcik (DIY Video Guy), Amy Schmittauer of Savvy Sexy Social, and Steve Dotto of Dotto Tech.

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Online Reputation Management with Andy Beal


Online Reputation Management

Have you ever Googled yourself and found people talking smack about you or your company? Or discovered an undeserved negative review of your business on Yelp? Discover to how to take control of your online reputation from industry expert Andy Beal in this interview.

Managing your company or brand’s online reputation isn’t just a good idea, it’s a necessity. In a world where social media platforms are endless, even just one negative thread in a forum can snowball into a PR nightmare.

Knowing where and how to monitor what’s being said about you – as well as when to get involved and when to hang back – is the key to building and maintaining your online reputation. With the right tools, you can even build your own ‘army of evangelists’ that will boost your credibility and even go to bat for you if your reputation is questioned.

Andy Beal is considered one of the world’s most respected online reputation management consultants. Highly respected, he has worked with many top companies seeking his internet marketing advice.

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How to Capture Emails from Your Twitter Followers


Cat at computerHaving a big following on Twitter is great, but turning your followers into email subscribers will generate far more leads and sales for your small business. 

Bonus: this title is misleading. With the approach below you can capture emails from anyone on Twitter, whether they follow you or not!

I’ve been asked many times how you can capture email addresses from your Twitter followers. Thankfully, Twitter doesn’t share email addresses with other users. However, there are ways in which you can turn not just your followers, but any Twitter user into an opt-in subscriber to your email list. In this post, I’ll show you how.
 

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Three Content Curation Tools You Should Be Using


Content Curation Blog Post

For the past few years, those of us who are in the digital marketing field have heard the phrase, “content is king” pretty much relentlessly.

And probably for good reason – within your website great content can help you woo customers and search engines alike.

Outside of your website, in social media or email marketing, high quality content can help drive people to your website and also solidify you as a thought leader in your industry – an engaged, informed member of your industry community.

Enter Content Curation

This is where content curation becomes important. That is, sharing content that is of value to your audience that doesn’t come from you. (more…)

How Do I Set Up a Facebook Ad Manager Account for My Client?


….When they don’t have an existing Facebook Ad Manager account??

Recently, I was helping a client launch a Facebook Advertising campaign that I was going be managing. Eager to get the campaign launched, I shared with our client the usual instructions for adding a new Ad Manager to your Facebook account, which is simple as adding a new user under your Ad Manager Settings. 

Screen Shot 2015-01-15 at 1.39.10 PM

But in this particular case, our client was brand new to Facebook Advertising. So, they didn’t have a Facebook Ad Manager account to which they could add me.

To add to the trickiness of the situation, Facebook is currently set up to begin an Ad Manager account for people as they create and place an order for their ads.

Obviously, since I was going to be the one setting up and managing this client’s initial Facebook Advertising campaign, it made zero sense for the client to go through the entire process of creating a mock Facebook Ad just to start their Ad Manager account.

Setting up a client’s Facebook Ad campaign under your private account isn’t ideal, either.

This is because it makes you the personal owner of the account, which would freeze out the client or a different, future ad manager, if there comes a time when you are no longer associated with the account.

Setting a new Facebook Ad Manager account up with your client’s Facebook account is definitely optimal. And the good news – it’s totally possible, even when your client doesn’t already have a Facebook Ad Manager set up.

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Hashtags Explained: The Complete Guide to Hashtags in Social Media


beethoven-hashtags

Or, everything you ever wanted to know about hashtags but were afraid to ask your teenager.

Let me guess: you’re reading this post because you just did a search on “hashtags explained” or “how to use hashtags in social media.” 

You see other people and businesses tossing around hashtags like #seo, #smallbiz, or #b2bchat, and in your mind it’s as accessible as juggling chainsaws.

#donttrythisathome

There’s probably no easier way to tell a digital native from a digital naïve than their ability to use the hashtag. Trying to use hashtags when you don’t understand them sounds as natural as cursing in another language.

Whether it’s during Q&A at social media events, in the comment sections of other posts, or in emails, I’ve fielded a lot of questions about how to use hashtags in social media. I figured I’d try and answer all of them in this comprehensive guide.

Now, there are already a lot of great articles on how to use hashtags. I’ll reference a number of them throughout this article. However, most of them aren’t geared to small businesses and entrepreneurs. (More on that later.) So, I wanted to put together an exhaustive guide to using hashtags in social media as it stands today. 

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32 Marketing Experts Share Tips That Never Go Out of Style


32 Marketing Tips That Never Go Out of Style

Tired of chasing the next “big thing” in marketing? Maybe it’s time to get back to basics.

It’s that time of year again. All the prognosticators are telling us what’s coming next. All the “10 Marketing Trends for 2015” posts. All the advice to make you nervous that you’re falling behind.

But the truth is, the more things change, the more they stay the same.

So, in the spirit of uncovering timeless strategies, we asked 32 of our all-time favorite marketers to share with us their best tips that never go out of style.

OK, we included ourselves, but that’s just because we wanted to rub shoulders with these luminaries. 

Is your “evergreen” marketing tip in this list? If not, make sure you share it in the comments below.

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How to Measure Social Media ROI


Proving the efficiency of time or money spent on any given activity is a critical component of any marketing campaign. This is especially true of social media marketing campaigns, where the true value of time and money spent isn’t always immediately recognizable.

So, how do you prove to your clients, or boss, or your own bottom line that there’s actual value for you in social media? That you aren’t just throwing your money away spaghetti on the wall and hoping something sticks?

By establishing a clear way to measure and track social media ROI. And here’s how to do just that.