Three Content Curation Tools You Should Be Using

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Content Curation Blog Post

For the past few years, those of us who are in the digital marketing field have heard the phrase, “content is king” pretty much relentlessly.

And probably for good reason – within your website great content can help you woo customers and search engines alike.

Outside of your website, in social media or email marketing, high quality content can help drive people to your website and also solidify you as a thought leader in your industry – an engaged, informed member of your industry community.

Enter Content Curation

This is where content curation becomes important. That is, sharing content that is of value to your audience that doesn’t come from you. (more…)

How Do I Set Up a Facebook Ad Manager Account for My Client?

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….When they don’t have an existing Facebook Ad Manager account??

Recently, I was helping a client launch a Facebook Advertising campaign that I was going be managing. Eager to get the campaign launched, I shared with our client the usual instructions for adding a new Ad Manager to your Facebook account, which is simple as adding a new user under your Ad Manager Settings. 

Screen Shot 2015-01-15 at 1.39.10 PM

But in this particular case, our client was brand new to Facebook Advertising. So, they didn’t have a Facebook Ad Manager account to which they could add me.

To add to the trickiness of the situation, Facebook is currently set up to begin an Ad Manager account for people as they create and place an order for their ads.

Obviously, since I was going to be the one setting up and managing this client’s initial Facebook Advertising campaign, it made zero sense for the client to go through the entire process of creating a mock Facebook Ad just to start their Ad Manager account.

Setting up a client’s Facebook Ad campaign under your private account isn’t ideal, either.

This is because it makes you the personal owner of the account, which would freeze out the client or a different, future ad manager, if there comes a time when you are no longer associated with the account.

Setting a new Facebook Ad Manager account up with your client’s Facebook account is definitely optimal. And the good news – it’s totally possible, even when your client doesn’t already have a Facebook Ad Manager set up.


Hashtags Explained: The Complete Guide to Hashtags in Social Media

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Or, everything you ever wanted to know about hashtags but were afraid to ask your teenager.

Let me guess: you’re reading this post because you just did a search on “hashtags explained” or “how to use hashtags in social media.” 

You see other people and businesses tossing around hashtags like #seo, #smallbiz, or #b2bchat, and in your mind it’s as accessible as juggling chainsaws.


There’s probably no easier way to tell a digital native from a digital naïve than their ability to use the hashtag. Trying to use hashtags when you don’t understand them sounds as natural as cursing in another language.

Whether it’s during Q&A at social media events, in the comment sections of other posts, or in emails, I’ve fielded a lot of questions about how to use hashtags in social media. I figured I’d try and answer all of them in this comprehensive guide.

Now, there are already a lot of great articles on how to use hashtags. I’ll reference a number of them throughout this article. However, most of them aren’t geared to small businesses and entrepreneurs. (More on that later.) So, I wanted to put together an exhaustive guide to using hashtags in social media as it stands today. 


32 Marketing Experts Share Tips That Never Go Out of Style

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32 Marketing Tips That Never Go Out of Style

Tired of chasing the next “big thing” in marketing? Maybe it’s time to get back to basics.

It’s that time of year again. All the prognosticators are telling us what’s coming next. All the “10 Marketing Trends for 2015” posts. All the advice to make you nervous that you’re falling behind.

But the truth is, the more things change, the more they stay the same.

So, in the spirit of uncovering timeless strategies, we asked 32 of our all-time favorite marketers to share with us their best tips that never go out of style.

OK, we included ourselves, but that’s just because we wanted to rub shoulders with these luminaries. 

Is your “evergreen” marketing tip in this list? If not, make sure you share it in the comments below.


How to Measure Social Media ROI

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Proving the efficiency of time or money spent on any given activity is a critical component of any marketing campaign. This is especially true of social media marketing campaigns, where the true value of time and money spent isn’t always immediately recognizable.

So, how do you prove to your clients, or boss, or your own bottom line that there’s actual value for you in social media? That you aren’t just throwing your money away spaghetti on the wall and hoping something sticks?

By establishing a clear way to measure and track social media ROI. And here’s how to do just that.

Anonymous Apps: Whisper, Secret, and Yik Yak

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Rich Brooks Talks Anonymous AppsWant to take some of the social out of social media? Want to share your deepest secrets with the world…anonymously? Then you may want to check out Whisper, Secret, and & Yik Yak, among others.

It had been a little while, but I was back on 207 the other day, talking about a category of apps that allow you to hide behind a veil of anonymity. 

While tools like Facebook and LinkedIn want to link profiles to real people, there is a popular movement to allow people to post and share without revealing their identity. In this session we look at three apps in this category, and talk about whether anonymous apps are a force of good or evil. 


How to Build Loyalty for a Commodity Product

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How could a commodity product like razors build a rabid and loyal following? They showed personality from beginning to end.

Dollar Shave Club

Recently I joined the Dollar Shave Club, a service that sends razors to your house each and every month. One of the big selling points of the Dollar Shave Club is the ridiculously low prices. The entry level blade is $1 a month for five blades.

Compare that to your typical Sensor blades that would run ten to fifteen bucks at your local Walgreens for the same amount of shaves.

Now, it would be relatively easy for another company to compete with Dollar Shave Club on price. And let’s face it: razors are a commodity. They are a means to an end; we don’t buy razors, we buy cleanly shaven faces. (Or other parts of your anatomy if you’re big into manscaping, but I digress.)

However, Dollar Shave Club creates such a great, unique experience, that it builds loyalty from a rabid fan base, and it starts even before you use their product.


How Do I Activate Google Webmaster Tools?

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How to Activate Google Webmaster ToolsDiscover how to unlock the full power of Google Analytics by connecting Google Webmaster Tools to your account.

So, you’ve successfully installed Google Analytics and you’re officially tracking your website activity. Nice work!

Now, in order to take the most advantage of the metrics and tracking tools Google Analytics provides, you’ll want to make sure you’ve activated your Google Webmaster Tools.

Doing this is actually not very complex and activating this tool gives you access to important Search Engine Optimization metrics such as Search Queries and In-Page Analytics. This post will show you step-by-step how to activate your Webmaster Tools and connect it to your Google Analytics. (more…)

Maine Children’s Growth Council Develops a New Responsive Site

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The Client:

Maine Children’s Growth Council is working to achieve sustainable social and financial investments in the healthy development of Maine’s young children and their families.

The Objective:

Explain, enhance, and promote MCGC’s policy and system change recommendations to the Governor and the Legislature; through community and state leadership; through collaboration, planning and monitoring; and through widespread efforts to educate Mainers about the importance of the first few years of life.

The Tools:

The site was build on WordPress. The site uses Events Manager, Gravity Forms with MailChimp integration. The design and development came from flyte new media.

The Outcome: 

Maine Children’s Growth Council re-launched their website that showcases their policy goals and upcoming events and recent news. It features videos, a newsletter signup, current council reports and resources, and a blog.

Responsive Web Design = Mobile Friendly

Since a growing percentage of Maine Children’s Growth Council’s fans and info seekers have mobile devices in tow, the site was built to be responsive. That way, it’s optimized for desktops, tablets and smart phones or whatever size screen is being used.

Site visitors can…

Subscribe to News & Events: This page lets visitors view the latest reports, resources, and news and also offers a subscription to signup for email updates.

View Events: The new MCGC site has a page to let visitors know when the latest committee events and meetings occur so they can attend and get their voice heard.

Learn About Maine Child Development: Learn more about why Maine’s future prosperity and quality of life are important to every Mainer.

Be sure to visit Maine Children’s Growth Council if you want to support their cause or learn more about my Maine child development is so important to all of us, and flyte new media if you need to develop an update or redesign of your own website. 😉

Rich Brooks
Beard Growth Council

What Does Diversity Mean in a (VERY) Small Company?

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This post is sponsored by Visa Small Business, but the opinions are all mine, and any comments are all yours.

Having a diverse workforce can be a challenge for small businesses, especially in certain parts of the U.S. or globally. To get the benefits of diversity, you may need to expand your thinking.Flyte Crew Summer 2014

Many large companies must comply with corporate or even governmental diversity mandates.

They are also made up of such large workforces that it’s easy to cultivate a rich mixture of experiences and people.

But smart businesses—of any size—don’t view diversity as a requirement, but rather as an opportunity to grow and succeed. The variety of your employees’ backgrounds, cultures, and upbringings are a strategic advantage that you can tap into.

With that in mind, it may seem that a small business is at a disadvantage. It can be difficult, if you’re running a five or ten person shop, to be diverse. Making matters worse, many small business owners fall into the trap of hiring people who they like, and who are like them.

It gets even more challenging when you are drawing from an applicant pool that’s fairly homogenous. I discovered today that of Maine’s 1.3 million residents, over 96% are white.

What’s a small business to do? (more…)