I.e., Boston cosmetic surgeon, small business consultant, etc. 1 - 2 sentences.

I.e., generate more leads, book midweek rooms, etc.

I.e., San Diego women interested in natural foods, parents of middle school children, etc. Be as specific as you like. Select up to 3.

How would your ideal customer describe your offerings? I.e., Boston dentist, SEO copywriter, etc. Use 3 - 5 phrases

What problems do your ideal customers suffer from? Select 3 - 5 phrases.

What are the real or perceived benefits someone gets from working with you? Select 3 - 5 phrases.

What features does your product or service have? Select 3 - 5 phrases.

What other choices does your customer have to solve their problem? Don't think about competitors, think alternate solutions. Diet pills vs. gym membership. Select 3 - 5 phrases.

Memberships? Vendors? Guest blog opportunities?

Write down 5 - 10 titles that would work for a blog post, podcast, webinar, etc. that address the biggest concerns of your ideal customer.

Could you transcribe it? Turn it into an ebook? Turn it into a presentation?

What would your ideal customer be willing to trade their email for?

What would entice your ideal customer to open your email?

Traffic from social? Traffic from search? Email signups? Contact forms?